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So, Christmas is over - how much packaging have you had to dispose of? Is it just our imagination, or do children's toys seem to come with kilo's of superfluous packaging? In Germany shoppers are entitled to unpackage goods at the checkout and leave the mess for retailers to dispose of. That has encouraged manufacturers of all goods to reduce the amount of packaging they use - supermarkets and retailer's simply won't stock overpackaged goods. We think that's a great idea!
Amazon.com, in the USA, offer over 350 products in 'frustration-free packaging'. These are the same regular products available as normal, but in an easy-to-open box that is easily recycled and doesn't recquire an additional package to be mailed out in. They work with manufacturers directly so that these goods are never over-packaged off the production line. There are none of those annoying clips, wires, screws and other protective gizmo's that make it nigh on impossible to extract your children's new toys from their packaging. It's better for the consumer, better for the environment, and it has to be cheaper for the manufacturer. What a great idea! We think Amazon should extend this to all their markets!
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