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Baby Face!

Permalink by Tikal, Categories: Days out , Tags: baby face, compassion, hand-in, lost wallet

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Hundreds of people loose their purse or wallet every day; with a buggy, change bag, hand bag, muslin and child in tow is it any wonder!?  However, scientist have found that if you have a picture of your baby inside your purse, you are more likely to have the purse handed in and returned!

In a study, hundreds of purses were planted all over the streets of Edinburgh.  Of the 240 wallets dropped, nearly half were returned.  Each wallet had a photo in it: a smiling baby, old couple, cute pet or a happy family.  The wallets with the baby face was more likely to be returned.  88% of the 40 dropped with a baby photo inside were returned.  If there was a puppy picture 48% were returned.  If there was an elderly couple then only 28% were returned.

According to the scientists, there is a compassionate instinct in us all and the image of the baby tugged at the conscience of those who found the wallets containing the smiling baby face.

So, if you want to make it more likely to see your wallet again should you loose it, make sure there's a picture of your little one inside!


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Hi! I'm Tikal the Toucan, the mascot for ToucanLearn. Follow my blog to find out interesting things relating to babies, toddlers and preschool children!

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