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According to research published by the Department of Education, nine out of ten parents think their children are being forced to grow up too quickly! The researchers asked 1,000 parents various questions and found that over half thought the programmes and tv adverts shown before 9pm were unacceptable.
They also found that 60% of parents thought that some products advertised to children were inappropriate for their age. Many parents felt they had to buy certain items for their children so to avoid them being "left out" but these products were not considered essential or appropriate, so peer pressure was an issue.
Areas of concern include:
Findings from the survey show that:
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