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A new service has been launched to help parents and child carers who suddenly find that they have lost track of one of their children. Find My Child offers an iPhone app, voiced by Mariella Frostrup, with which you register information about your children. A subscription of just £3 per month allows you to raise an alert in the event of one of you losing sight of one of your children. Raising an alert sends a message out to other Find My Child users in the vicinity, sharing a picture so that they can help look for the missing child. Should they find them, they can then call the parent directly and work together to reunite the child.
Find My Child respects everyone's privacy, only sharing information on a 'need to know' basis. Usually your registered photo of a child will remain completely private, it will only be shared when you need to source help in finding your missing child.
The app is aimed at covering the period immediately after your child goes missing, to the point where the police can be involved in a search. Should you have to escalate to a police search, this 'window' typically lasts up to three hours, but obviously you are more likely to find your child within the first 30 minutes. Find My Child uses 'social helpworking' to bring everyone in the area together to help you in your moment of panic - a perfect use for a smartphone app!