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Despite nappy brands spending millions of pounds on branding and advertising, it seems that parents are instead trying to get their toddlers on the potty earlier to avoid the huge expense of buying nappies! There are big ones, small ones, pink ones, ones that pull up, ones that practically light up, but instead of keeping toddlers in nappies, parents instead are attempting to train their little ones earlier so they don't need the nappies and night nappies and wipes and all the paraphernalia that comes with a baby wearing nappies!
A generation ago, when training pants were the new trendy thing for toddlers to wear, sales, obviously shot up! Toddlers wore nappies for longer. In America, sales of training pants went down by 10% despite birth rate going up by 3%.
It is estimated that babies go through some 2,000 nappies in their first year and some 3,000 wipes! Double that for twins! So, no wonder parents are opting for the more natural approach ie. teaching the children to go to the toilet!
In China things are done very differently. Nappies and training pants are not really available. Instead, children have an open seem in their pants to help them manage going to the toilet when they are first starting. Some babies are potty trained at six months... hard to believe but apparently true! Once they can walk, they are trained to squat and go to the toilet when ever they need it!
It's a much cheaper option... but in the western culture, perhaps a little unusual!